Type | Digital distribution Online music store Video on demand App store (moved to App Store) Ebook store (moved to Apple Books) |
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Launch date | April 28, 2003 |
Platform(s) | macOS iOS tvOS Windows 7 and later |
Availability | See Internationalization |
Website | apple |
The iTunes Store is a digital media store operated by Apple Inc. which opened on April 28, 2003. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films.[needs update] The iTunes Store is available on most home and portable Apple devices, as well as some platforms by other companies. The store opened as part of then-CEO Steve Jobs' push to open a digital marketplace for music; when it opened, it was the only legal digital catalog of music to offer songs from all five major record labels, which played a part in its success and influence in the music downloading business.[1] While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store; Apple now operates its own subscription-based streaming music service, Apple Music, alongside the iTunes Store.